The filmmaker Gabriela Cowperthwaite, did not set out to make a film that would force a national moral reckoning over how we keep whales in captivity, slash the profits of SeaWorld, and make her an unexpected enemy of a multi-billion dollar industry. But that’s what happened. Cowperthwaite wasn’t a marine mammal activist before she made the documentary Blackfish. She was a mom who had taken her kids to SeaWorld, and she was a talented filmmaker, with over a dozen years of experience creating TV documentaries. She set out to tell the truth, and the truth — told by Cowperthwaite — proved to be, like the orcas themselves, complicated and powerful.
Blackfish is the story of a single 12,000-pound protagonist, a performing orca bull named Tilikum, who killed three people while in captivity. In tracing Tilikum’s narrative, from his violent capture in the wild as a two-year-old orca to his life as a highly feeling and intelligent animal becoming psychotic while living in what one interviewee calls “a bathtub,” Cowperthwaite reveals the orcas’ extraordinary nature, the horror of how we have treated them in captivity for so long without understanding or acknowledging the consequences, and the profound regret of trainers who once cared for Tilikum. In doing so, Cowperthwaite illuminated for the American public the profound disconnect between Sea World’s public image and the reality of what it means for humans to treat orcas this way.
Shot on a budget of just $76,000 and released in 2010, Blackfish has been viewed by more than 60 million people and has become one of the most impactful and successful documentary films of all time. Sea World’s stock price plummeted 60 percent following the film’s theatrical premiere, the U.S. House of Representatives voted unanimously to provide $1 million toward a study on the effects of captivity on orcas, and celebrities, airlines, fast food giants and musical tour groups spoke against and dropped associations with Sea World. Eventually, the company responded to public pressure by announcing changes at its theme parks, including officially ending its orca breeding program and phasing out orca shows all together by the end of 2019. Cowperthwaite’s David slayed SeaWorld’s Goliath not with a sword, but with a story.
Continue reading Ep. 20 – Gabriela Cowperthwaite on the legacy of “Blackfish”